15 benefits of a website for your business

Making a website is essential for running a successful business, regardless of your industry. Establishing your brand online where people spend large amounts of their time is crucial and one of the main benefits of having a website.

While social media, online directories and apps can all be powerful tools for business growth, your online business presence ultimately hinges on the robustness of your website. A well-crafted business website offers numerous benefits that make it an indispensable asset for any kind of business.

Read on for 15 proven benefits of a website and how they can help grow your business.

Ready to make a website? Get started with our website launch checklist.

What is a website and why is it important to have?

So, what is a website? A website is a collection of web pages under a single domain (ex: www.yourcompany.com) that digitally represent a business, organization or individual. At its core, a website is a tool for communication and connection that can be accessed anytime, from anywhere via a web browser.

It’s difficult to overstate the importance of websites today. Websites act as storefronts, information hubs and platforms for delivering services. Major industries such as e-commerce, remote work, online education and social media all rely on websites.

Learn more: Small business website statistics

Why do you need a website for your business?

These days, the question is: if you can’t Google a business, does it even exist? If you want people to know about your business, they need to be able to find it online. The internet is the first place people go for information and getting your brand in front of the right audience is essential for any business aiming for growth. And, the benefits extend far beyond visibility.